The Business Game Changer: 13+ Reasons Why Every Business Needs a Blog

13+ Reasons why every Business needs a Blog

Do you know why every business needs a blog? In this digital age, where competition is fierce and business landscapes are constantly evolving, the value of your brand’s discovery, loyalty, and community engagement cannot be overstated. If your business is still without an online presence, including a website and blog, it’s time to question which century you’re operating in.

We’ll explore the numerous reasons why every business, regardless of size, needs a blog. But first, let’s define some basic terms.

What Is A Blog?

Wikipedia defines a blog (a truncation of “weblog”) as an informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts).

What Is The Difference Between Blog and Vlog?

Simply put, a blog is a website which mostly consists of written form of content while a Vlog is a video blog which consists of video content published on any topic.

What Is A Blog Post?

A blog post is a single web page on your website where you can share articles or information on a particular sub-topic of your blog’s niche.

Blog posts can have varying lengths, covering a specific subject matter. Blog posts can range from 500+ words, and they are often made up of a combination of text, videos, infographics and other images.

What Is Business Blogging?

Business blogging is a marketing strategy used by businesses to create brand awareness, build their online presence and share vital information with their audience through blog posts.

This form of marketing is here to stay, and smart business owners make use of it to drive more online traffic to their websites where customers can learn more about their products and services, place orders, contact their customer care services, read and watch videos on how to use their products and services and lots more.

A business blog is usually a part of its website, and if used correctly, businesses can generate more leads than they could ever possibly have if they never made use of a blog.

Importance of a Blog to a Business or Organization

The importance of a blog to a business or organization is enormous. Blogs in this modern era are a strong marketing tool for businesses and via a blog, a business can set up several marketing strategies to grow and serve its customers better.

No matter the size of your business, owning a blog is one big thing you should consider as blogs make the field level for both small and big businesses to be able to reach more customers and market their products and services.

Via a blog, customers can easily find you through search engines like Google, Yahoo, Bing and lots more. This allows customers to easily discover businesses online and learn more about their products and services.

Below, we are going to cover

14 Reasons Why Owning a Blog Can be Beneficial to Your Business.

1. Build brand awareness

Blogs are great tools for every business to adopt, especially if you want to grow your Brand’s awareness among your target audience. In this modern era, there exists so much competition among businesses and making your business stand out is a must if you want to build a successful business that can stand the test of time.

A blog can help you create unique content about your products and services and also about related topics in your industry that your customers can learn from. The more original and useful content you create, the more your brand will look like an expert and this will send the right signals to your potential clients. This can greatly help to build trust between your brand and clients which can lead to more brand awareness.

2. Attract new customers

Blogs contain blog posts and these posts can help your business to attract lots of new customers online. As customers search daily for products, services and other related information via search engines, they get served with different varieties of related blog posts that match their search intentions.

Smart businesses who are aware of this, build solid content blogs and strategies that will enable customers to find them online. Say you are a food brand that deals in a variety of food items, starting a food blog will enable you to create content about different food items customers are searching for daily and how to use them.

Once a customer arrives at your blog you can then advertise your business, products and services to them and there is a high chance they may be interested in becoming your customer especially if you position yourself as the go-to brand for what they are looking for.

3. Send out business updates

Keeping customers up to date about the latest happenings in your business is a great way to achieve more customers and build trust. As a modern business that exists in the digital age, you should be able to make use of your business blog to send out important updates about your business like new product updates, changes in prices, discount offers and lots more. Once your customers are aware of this, they will constantly refer to your website’s blog to find relevant and official information about your business rather than relying on information about your business from unofficial sources.

4. Build a business community you can call your own

Most modern and smart businesses are aware of the importance of building a business community which they have full control over and call their own. I know this sounds tricky to understand but the truth is when you build a business community say on sites like Facebook, even though you own it, you can’t call it your own.

What happens when you accidentally breach their community policies and your account gets suspended? Or what happens if they decide to shut down their app for several reasons? You see I guess you know the answer – your business will suffer as all the traffic you have accumulated over the years will vanish either temporarily or forever. Owning a blog not only helps you to organize how you engage with your brand’s community but it gives you the advantage of having full control of your brand’s online community.

5. Build a Knowledge base

If you operate a business that needs you to provide information about your business and its services and answer frequent similar questions asked by customers, then building an online knowledge base for your business can go a long way in providing useful information to your clients and also reduce the workload of providing customer care services to clients who are facing similar challenges.

A blog can help you to create, and organize a knowledge base for your business that your clients can frequently refer to whenever they encounter challenges in using your products or services or any other related issue about your business they frequently encounter.

6. Generate more leads

Getting leads is the prayer point for every business. As you publish more posts on your blog and gain more traffic, you can consider converting your visitors into leads by making use of strong call-to-action buttons on your blog posts. Your call-to-action buttons should offer a valuable offer that can push the user to take action.

7. Build your email list

Email marketing has stood the test of time and it has evolved to contest the position of one of the best marketing strategies that is still relevant and effective in today’s business world. As a business, you should capitalize on this to create value for your business.

Having a business blog makes it much easier for you to utilize this marketing strategy as you can easily get the visitors on your blog to join your mailing list to stay connected with your business. Imagine having thousands to millions of email subscribers in your mailing list who are interested in your business.

This means you can send them emails that can be beneficial to them and your business. There is a saying that “the money is right inside your mailing list”.

8. Increase in social media exposure

It is easy for your business to gain more exposure on social media if it has a blog and this can lead to the growth of your brand’s online presence. If you’ve been browsing blogs for a while now, you must have noticed the share icon in blog posts that enables users to share a blog’s post on social media.

Every blog post you create on your business blog should have a share icon to share your blog’s post on social media, and a follow icon that enables visitors on your blog to follow your business across different social media platforms.

9. Makes it easy to work with brand influencers and affiliates

If your business happens to make use of brand influencers and affiliates, then having a blog can make for an easy collaboration. Influencers and affiliates can easily create and publish targeted content about your products and services on their blogs and social networks that will drive traffic to specific pages on your blog. This can greatly lead to higher conversions and sales.

10. Increase in website traffic

If you have a business website without a blog, the amount of free traffic you will receive from search engines will be too small because of the limited pages on your website. Having a blog will boost your business by increasing its visibility online.

The more you create and publish fresh content on your blog, the more your website will be able to attract more visitors as they will be able to search online and find the blog posts that are relevant to their search terms. This will lead to more people visiting your website and discovering about your business.

11. Improves your link-building strategy

There is something in the website and blogging world known as backlinks. These are links from other websites to your site and these links help the pages on your blog to rank high in search engine results. In Google’s eyes, backlinks from high authority websites that link to your site are like votes of trust that signal search engine algorithms that your website is relevant and this helps to boost the visibility of your site.

Creating high-quality content that others can find useful to link to, is only possible if your business website is making use of a blog.

12. Improves internal link building

Internal linking is a great marketing and link-building strategy that can have many benefits to your business and website. Internal linking can help your business to direct targeted traffic to specific pages on your website where you need a user to take action or learn more on related topics.

This is only possible if you have many web pages on your website that you can link to and having a blog is the right way to categorize these pages on your website.

13. Blog posts drive long-term results for your business

Having a blog means you get to create content that can stay relevant and useful to your audience for many years. Unlike social media blogs where you need to post fresh content daily to drive traffic and engagement with social blog, having a website blog is more beneficial to your business as you can go for days without creating new content on your blog and still be able to have new and old users coming to your blog daily and engaging with your content.

You can’t create a blog post and have everyone read it in a day. As long as people search online for topics and information related to the posts you have created on your blog, they may be able to find your blog posts in their search results and engage with other content on your blog which can easily lead them to become your clients. Blogs can drive a steady flow of traffic to your business for free. This is traffic others are paying for so make use of it.

14. Builds better relationships between a brand and its customers

A blog can help your business to build a solid relationship with your customers. As you engage with them daily, listen to them, share ideas, offer them help and create better solutions to the problems they are facing, you can be sure to build a lasting bond between them and your brand.

Final Thoughts

From brand awareness, brand loyalty and other benefits of a blog to a business, after reading the above points of why every business should own and make use of a blog to grow their business if your business is missing out on all of these opportunities, then it is time to reconsider and make the right decisions for the growth of your business. No matter the size of your business, a business blog can greatly add value to your business. It is time to get started with your business blog. Good luck on your journey.