Freelancing Apps Aren’t Enough: Why Freelancers Need a Blog to Thrive

Freelancing Apps Aren’t Enough: Why Freelancers Need a Blog to Thrive

So you want to start a successful freelancing business, you’ve downloaded and signed up on all freelancing apps and platforms, but you are still lost, and you do not know how to build this business in a way that can serve you in the long term.

 We will share with you one of the strategies used by successful freelance businesses and why they use it. When you know, you can make the right decisions for your freelancing business. 

To succeed as a freelancer, treat it like a business. At first, signing up on freelancing websites like Fiverr and Upwork was all that was required to get clients. Things have evolved, and the freelancing industry is getting bigger and more competitive. 

  Using freelancing apps and websites to build your freelancing business is still very relevant, but just like every other online business, having your own online space you can control remains one of the best strategies.

What is a freelancing business?

  A freelancing business is a business that is run by a freelancer. These are self-employed individuals who work for themselves, typically on a contract or project basis.

11 Reasons why freelancing businesses need a blog

#1 To spread risk 

     This is the most pertinent reason why successful freelancers love to have their websites or blogs. Smart business people always think differently, they think of the risk factor, and they understand it is always better to have options. 

  You do not have absolute control of whatever is happening on freelancing apps and platforms. What if they go bankrupt and decide to shut down? The answer is simple “Your business and all your years of hard work goes down with it”. 

Your website or blog is something you have full control over, so while making use of other freelancing apps and platforms to build your freelancing business, you should never forget to build a platform which is yours. Luckily enough starting a blog is easy these days. It is no rocket science. Even if you do not have the necessary skills, it is still affordable to get started. 

#2 To build a personal brand for their freelancing business

 Do you want to build a successful freelancing business? Freelancing apps can help you get started fast, but having a blog for your freelancing business will add value to your brand. 

  Successful freelancers focus on building a personal brand, and blogging is one big strategy they adopt. The freelancing industry is becoming more and more competitive each passing day, and to succeed, you need to have a freelancing strategy that is going to help you stand out from the rest. 

  Building your brand is the way to go, and blogging can help you achieve this more easily. With a blog, you can share your expertise, personality, and story with the world. All these add up over time to build a solid personal brand that can bring you lots of opportunities for years to come. This is an effective long-term strategy you should consider.

#3 To attract new clients for their freelancing business

  Another reason why freelancers should have a blogging strategy is that, through blogging, freelancers can be able to promote their brands and their services.

By blogging consistently, you can increase brand awareness as your brand gets discovered by a wider audience of potential clients who may be interested in the services you offer. It is a great way to attract new customers and grow your freelancing business.

#4 To position themselves as experts in their field

     Blogging is a great way to share your knowledge and experience with your target audience and build credibility online. It is a great way to build relationships with potential clients.

  As a freelancer, the more knowledge you share with your audience, the faster you can position yourself as an expert in your field. Clients love to work with experts because they believe as an expert, you can better understand their problems and provide them with the right solutions.

Successful freelancers know how important this can be, and they use this strategy to get quality clients that pay them higher rates. If you rely only on freelancing apps for your growth, this strategy can be hard to achieve. 

#5 To generate leads

      Okay, let’s face it. Freelancing apps are great, but when it comes to lead generation, strategic freelancers tap into other strategies to build their freelancing business. You may have all the quality freelancing apps in the market, but that’s just one part of it. 

  Every entrepreneur knows how valuable generating leads for their businesses can be, and for freelancers, having a blog where they can share their expertise with the world is a great way to attract their target audience and convert them into leads. Here is what they do. 

They include a call to action in their blog posts that enables them to gain new email subscribers. A simple strategy is to invite readers to sign up for their mailing list. They use lead magnet strategies like providing a free ebook, free video, or any other vital resource their target audience may be interested in. They then nurture these leads over time and eventually convert them into customers.

#6 To stay up-to-date on industry trends

       Successful freelancers know the importance of staying up-to-date on industry trends. The world of freelancing is constantly changing, and blogging as a freelancer can help you stay ahead of the curve. 

  If you focus all your attention on freelancing apps and websites to get clients, it is easy for you to miss out on these trends, which can help you serve your customers better. 

  Bloggers constantly research new topics and learn new technologies which can add value to their freelancing business. Staying ahead of the curve is a plus and can help your freelancing business attract and serve high-paying clients.

#7 To build and network with a community of followers

  Blogging is a way for people to connect and learn from you. If you have the right followers, they can help speed up your journey not just as a freelancer but they can help you to achieve other personal goals. 

  You can build relationships with potential clients, collaborators, and other freelancers. With these different categories of followers, you need to get creative on the right ways and strategies that can enable you to offer value to them for the growth of your business.

#8 To drive search traffic to their freelancing website

     When building a freelancing business, smart freelancers look for other sources of traffic to speed up the growth of their business. While there exist several freelancing apps and websites that help connect freelancers to jobs, having a blog is a great way to drive search engine traffic to your website, where you can advertise your services and other offers.

When people find your blog posts and are impressed with your blog, it creates a positive impression, which makes it more likely for them to click through to your website to learn more about other aspects of your site.

#9 To improve the SEO of their freelancing website

      Regularly blogging is a great way to create more content on your website for search engines to index. This can greatly improve your website’s SEO and help your blog to rank high in search engine results. Ranking high in search engine results can result in more targeted traffic to your website, which may lead to more leads. 

#10 To increase their sources of revenue

  It is not always that freelancers are blessed to have a steady flow of clients. There are rainy days in this industry, and if this is your only source of revenue, you can feel frustrated. Successful freelancers know the importance of having an extra source of income, and they see blogging as a great strategy they can use to build their freelancing business while diversifying their sources of revenue.

   There are several ways you can make money from your blog, such as through advertising, affiliate marketing, and selling products and services. You can not get these benefits if you rely only on freelance marketplaces for all your revenue. 

#11 To document their journey

  Successful freelancers may document their journey as a way of giving back to the community. They can share their successes, failures, and the steps they took to overcome failures. It can help empower other freelancers to achieve success by avoiding the mistakes they made on their journey and adopting the right strategies.

Summing Up

Having a blog is an essential strategy for freelancers who are eager for growth. If you want to be a successful freelancer or build a successful freelancing business, you must get serious and treat it as a business.

The freelancing industry is getting more competitive, so you need to derive several strategies to promote your business and having a blog is one of the most effective strategies. 

 Spread your wings and also have a social media presence. The more people can find your business online, the higher your chances of survival and success. Invest the necessary resources to grow your freelancing blog, and success will be yours. Good luck.